Afro-celebratory activewear

Based in Leimert Park, a mecca of black culture within Los Angeles, KINAESTHETIC was born out of the desire to celebrate and connect to ancestry and roots that for many Black Americans can be hard to find. Created by father-daughter duo, Michael and Marina Scott, the name KINAESTHETIC came about as a creative melding of the words “Kin” and “Aesthetic”, as well as playing on the already existing word “Kinesthetic (US) / Kinaesthetic (UK)”. The reimagined word represents awareness of being part of a larger whole, appreciating the beauty in your tribe/community and learning together through physical activity.